The new Baume & Mercier Riviera Collection features the original Riviera’s distinctive 12-sided bezel. Baume & Mercier releases revamped Riviera watch collection Posted April 20, 2021 | By Arabella Roden • Editor Swiss watch brand Baume & Mercier has launched the latest version of its historic Riviera timepiece, which was originally released in 1973.
The Riviera was named for the iconic French coastline, with the unusual design representing “freedom and renewal” as well as “offbeat elegance”.
"More than any other, the Riviera collection demonstrates the expertise of Baume & Mercier in the field of unusually shaped watches"Baume & Mercier statement
Unveiled during the recent Watches & Wonders Geneva virtual event, the new Riviera collection features self-winding models for men and women in case sizes from 36mm to 42mm, as well as a model housing the brand’s signature Baumatic calibre, which provides a five-day power reserve.
All the timepieces feature the Riviera’s distinctive 12-sided stainless steel bezel, updated for modern consumers with black, blue, silver, and grey dials available, as well as interchangeable rubber strap or steel bracelet.
A statement from Baume & Mercier read, “The Riviera is making a comeback that strikes a balance between its roots in avant-garde ‘70s design and the sport-minded classicism of today’s watches. More than any other, the Riviera collection demonstrates the expertise of Baume & Mercier in the field of unusually shaped watches.
Of the original model, the statement said, “Known for its twelve-sided bezel reflecting the twelve hours displayed on its dial, this unique watch left an impression. The icon of a nonchalant generation, it has always carried the Baume & Mercier fundamentals in its genes: a love of design, a regard for form, and a desire for boldness.”
The ‘revamped’ Riviera follows other Baume & Mercier archival revivals, such as the Art Deco-inspired Hampton Collection, which was unveiled at the digital Watches & Wonders Geneva event in 2020.