math workbooks

math workbooks

Jewelers Mutual Group Acquires Gem + Jewel

Written by aurum

Jewelers Mutual Group Acquires Gem + Jewel

Jewelers Mutual Group has acquired Gem + Jewel, a turnkey website service that lets jewelers sell their goods online.

Terms of the deal were not disclosed.

Gem + Jewel was started in 2018 by Shelia Bayes (pictured), the owner of Shelia Bayes Jewelers in Lexington, Ky. She talked about its genesis on a May episode of the JCK podcast The Jewelry District.

Gem + Jewel will be integrated into Jewelers Mutual’s industry-serving Zing platform.

The service partners with vendors so jewelers can expand their online product offerings and share profits with partner suppliers. It includes a diamond marketplace powered by Idex.

Longtime JCK publisher Mark Smelzer joined the Neenah, Wis.–based Jewelers Mutual as chief content executive earlier this year.

(Photo courtesy of Shelia Bayes)


About the author


Leave a Comment