Fashion retailer River Island has selected independent fashion jewellery business DCK Group to produce a new range of jewellery that it will sell online and across its 254 stores.
River Island has partnered with an independent fashion jewellery business and former Topshop supplier DCK Group, to deliver its women’s jewellery range.
The collection comprises 380 pieces and is available online and across River Island’s 254 store estate.
The new River Island range has three themes – sparkle-effect Glitz, Beloved, which includes semi-precious stones, and Dolce Vita, which features heart and cross motifs.
“We are delighted to have forged a relationship with DCK to deliver our jewellery range,” River Island buying director Lucy Nutter said.
“DCK has unrivalled capabilities and customer understanding within the category, and together we have created a truly unique collection which we believe will really resonate with our customer base.”
DCK Group chief executive Lorraine Bottomley said: “We are thrilled to have partnered with River Island to launch this range, which coincided with the reopening of non-essential retail stores across the UK.
“We are passionate about delivering trend-led high-quality pieces at an affordable price for the customer and this collection does exactly that.
“We continue to see increasing demand for bespoke jewellery ranges from both UK and international retailers as jewellery and accessorizing is now essential to the fashion savvy shopper.
“We believe this range is bound to make River Island’s customers feel and look great as they emerge from lockdown.”
