After jewelry sales in the US doubled in March, they almost tripled in April according to Mastercard SpendingPulse.
Compared to a year ago, jewelry sales increased 255%, benefiting from a strong base comparison as US stores were forced to close in April 2020, due to the Covid-19 pandemic. Consumers are anticipating a return to gatherings and events and government stimulus payments, warmer weather and a broader reopening also foster spending.
Even though online jewelry sales hit record-breaking activity in April 2020, they also grew year-on-year, with online revenues representing 16% of April’s total jewelry sales.
E-commerce in all retail categories climbed, with online retail revenues surging 20% compared to April 2020 and no less than 96% compared to April 2019.