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US Jewelry Sales Continue to Rise in April

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Written by aurum

US Jewelry Sales Continue to Rise in April

After jewelry sales in the US doubled in March, they almost tripled in April according to Mastercard SpendingPulse.

Compared to a year ago, jewelry sales increased 255%, benefiting from a strong base comparison as US stores were forced to close in April 2020, due to the Covid-19 pandemic. Consumers are anticipating a return to gatherings and events and government stimulus payments, warmer weather and a broader reopening also foster spending.

Even though online jewelry sales hit record-breaking activity in April 2020, they also grew year-on-year, with online revenues representing 16% of April’s total jewelry sales.

E-commerce in all retail categories climbed, with online retail revenues surging 20% compared to April 2020 and no less than 96% compared to April 2019.

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